Recently, I learned some background information on one of my new colleague’s business.
The conversation came about as I mentioned to him I was very impressed that he had launched in May, and had achieved so much in such a short amount of time, including going international within the first 2 months.
Mr. Sanchez, CEO of Rift Success, then went on to inform that he actually spent a few years working to build relationships and he did quite a bit of work for free to establish himself and earn a solid reputation in his industry.
Simple & Brilliant.
If you know me by now - you know these are 2 of my favorite ways of conducting business and life These are some of the core’s I consult and coach around. So when I meet other savvy and creative thinkers like him, I like to share their genius with others.
Now brilliant is an adjective I use frequently with my new found colleauge and friend, Junior Sanchez, along with adding my own title to his position - CCO Chief Creative Officer - whether he actually ever honors himself with that title or not.
This strategy has obviously paid off quite well for Mr. Sanchez and his company, as he continues to grow month after month, and he has plenty more ideas for expansion over the years.
So my message for all - and especially Entrepreneurs - pay attention to this strategy: Build, Then Begin.
Build Relationships. Build your Reputation. Build your business before you open your doors. How do you do that? By taking work or projects for free - or maybe arrange a barter system or referral partnership. Build your testimonials. Build your personal name & build your company name. Build your brand image.
Just build more, so when you launch or open, business is already flowing. That is exceptional energy & a more solid momentum to ride on than opening or launching with nothing!
Building before you begin also helps if you are trying to get funding. You are showing the investor(s) you already have clients/customers, and you have a product or service that is in demand and people are flocking to you to fill their need.
Perhaps incorporate this strategy yourself or tweak it in a way that could work for you. And if you don’t want to do this, at least keep this in the back of your mind, as you are unfolding your business to the world. Beginning strategies are sometimes useful every now and again over the course of years, as you add different divisions to your business or if you are trying to enter into a new market space.
Now, this strategy isn’t for everyone, it’s only for the rare. It takes a true professional - one who is more passionate about his work & helping others than making money. One whose belief in himself and his business and what he offers (product/service) is unique and delivers results. One who is willing to put the hours of sweat equity in without receiving the equity in his hand.
The business world already holds some of these rare entrepreneurs and is swiftly moving more in this direction year after year, so you would not be alone if you gave this method a try. The only question is if you are willing to. The support is out there.
If you are unsure - think of it this way: This strategy gives you that edge - that unique power and differentiation point I am always on the look-out for and suggesting to my clients - that separates you among the masses. Entrepreneurs are in an ever-growing crowded space, you need all the leverage you can get today.
So I am sure Mr. Sanchez would agree with me when I say: “Just Go For It!”
If you have questions on how to do this, please contact me or Mr. Sanchez himself. Like me, he enjoys helping others and is a strong supporter of entrepreneurs. (I’ll let him know I wrote this blog
For more information on what Rift Success is about, and to watch how his business explodes over the years and becomes a leading pioneer in his industry, visit: http://riftsuccess.com
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